Case Study: Zero Plastics Australia
A deep dive into Zero Plastics Australia, and what makes their business so special.
Who are Zero Plastics Australia?
Zero Plastics Australia (ZPA) is an eco-friendly company dedicated to recycling single-use plastic waste, particularly HDPE (#2) and PP (#5), into new, high-quality products. Founded by Adz and co-founded by Ash, ZPA started as a grassroots family project in a garage and has since grown into an innovative recycling business. Motivated by a life-changing event and a passion for sustainability, Adz left his secure job to pursue this mission full-time.
The company has built a strong presence in the sustainable manufacturing space, not only through their product range but also by educating over 4,000 students on recycling and the circular economy. With a focus on innovation, ZPA now produces items like sunglasses, wireless phone chargers, toys, and games—all made from recycled materials. Their journey demonstrates how determination and the right tools can turn plastic waste into opportunity.
For more information, visit Zero Plastics Australia’s Website, Instagram, Tiktok.
Product Range
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Track In A Box
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Keyrings
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Bracelets
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Sunglasses
What Makes Zero Plastics Australia So Successful?
There are many factors that lead to a successful recycling business. However let us break down a few of the reasons we think Mull Club is doing so well.
Brand Image
Mull Club has a clean and strong brand image. The colourful nature of their products is even reflected in their shop decor. Almost perfectly complimenting the colourful nature of the Sustainable Design Studio machines.
Social Media Queen
Charlie, the mind behind Mull Club, spends every day posting unique process videos about her products and shop life, building a likeable solopreneur brand following on Tiktock, Instagram and in her local community.
Clear Mission
Mull Club is recycling plastic, and its mission to reduce plastic consumption and plastic waste is front and centre in its messaging. The utilise “A New Form Of Activism” to remind you that they are fashionable trendsetters leading the way in sustainable design.
Transparent Process
While in London, the Sustainable Design Studio machines were always on show front and centre behind a glass shop front on a busy London street. While Charlie worked on making products, the process was clear to see, sparking excitement and interest in the process every day.
Well Designed Products
All their products are unique designs to them. Mull Club focused on developing products that no one else had right from the start. Although this process was a little bit more expensive than selecting standard designs, it led to stronger sales, a higher quality product and a unique selling point.
Well Packaged Products
Although the items are made from plastic waste, they are beautiful, high-value items. As a result, they need high quality, sustainable packaging. Mull Club masters this by creating a premium packaging experience that is on par with the rest of the brand.
Sustainable Design Studio Supplied
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Shredder Basic
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Arbour Injection Machine
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Fume Extractor
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Custom Moulds
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Consultancy & Support
Lets Hear Directly From Zero Plastics Australia
Below is a video pulled from Mull Club’s Youtube channel. Take a moment to watch Charlie’s video and may be even give her a like and subscribe for being such an inspirational recycler!
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Pangea, Indonesia
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